First single/video from Imperative Reaction’s 2011 album “Imperative Reaction”. The video was shot in downtown Los Angeles on Easter Sunday, 2011 and was directed by Chad Michael Ward and produced by Mary Taylor.
First single/video from Imperative Reaction’s 2011 album “Imperative Reaction”. The video was shot in downtown Los Angeles on Easter Sunday, 2011 and was directed by Chad Michael Ward and produced by Mary Taylor. You can order the CD Single that includes the album version + multiple remixes directly from Metropolis Records
”I decided that this album would be a new beginning for Imperative Reaction,” says Ted Phelps of the band’s upcoming self-titled release. Showcasing an evolved sound that combines the band’s explosive live show with the precise, electronic anthems Imperative Reaction has built its name on; Imperative Reaction is both as much a summation as it is a huge step forward for a band never content to rest on past successes. In Phelps’ words: “It is our defining album.” The change is immediately clear on the forthcoming single, Surface. Grinding, synthesizers merge with a pummeling dance beat that gives way to a huge chorus comprised of a wall of guitar and larger-than-life gang vocals.
You can pre-order your copy of “Surface” now, due out on July 12, 2011, and download MP3 albums of Imperative Reaction’s earlier releases from Amazon.com.
OFFICIAL VIDEO CREDITS:
Imperative Reaction, “Surface”
Shot on location in downtown Los Angeles, CA, April 2011.
Director/DP/Editor/Scene 1 Camera Operator: Chad Michael Ward
Producer/Scene 1 Camera Operator/Still Photography: Mary Taylor
Scene 2 Camera Operators: Justin Paul & Jorge Gonzalez
Production Designer: Geoff Flint
Gaffer: Carlos Oropeza
1st AC: Mark Parsons
2nd AD: Gerald Sanchez
Makeup: Cris Alex
Playback: Sean Johnson
Location: Jakob Bokulich
Grips: Danny Valdez, Michael Robles Garcia
Production Assistants: Sammi Doll, Meghan Saunders, Amanda Collins, Charlie Henderson, Brennan Alonso
Shot on the Canon 7D.