Opening the main stage at Identity Festival was FIGO (“All caps, because we’re like that.”), another electronic fusion group that defies conventional genre labels. Despite being the first act on the main stage, at a time when the bulk of the show’s attendees were still pre-gaming in the parking lot, these guys went like they intended to show up every act that’d come after them. FIGO’s typically a five-piece band when they play live, but this particular tour consisted of DJ sets put on by front man/NYC native Parag and London native Paul. They told me they’d been running pretty much non-stop these past two and a half years–they’ve just finished a European tour and have shared the stage with electronic acts like Ladytron and Dirty Vegas, and when they get off the stage here they (remotely) get back to work on . . . well, everything.
The ball just keeps rolling for these guys: they’re currently unagented and unsigned, fully immersed in the tough but respectable do-it-themselves artists’ lifestyle. Their debut EP, Put It All on Black, is out at amazon here, and you can give some of their tracks a listen–and a free download!–over at their Soundcloud. Put It All on Black energetically and cheerfully flips the bird at easy genre labeling, showcasing a sound that easily shifts from electropunk to electronic rock, inches into industrial, then stomps back into a housey kick, with Parag’s distinctive smoky voice delivering equal parts bravado and raw attitude.
When asked what they’d do in event of the zombie apocalypse, Parag said, “I would find as much sour candy as possible and hide it.”
Paul–his head tilted a little and staring into the distance, no less–said, “I’d get one of those wooden handled sledgehammers and go crazy. Guns are too easy. A sledgehammer’s more intimate.”
I love him best.
Go like FIGO on Facebook–they’ll let you know when new stuff is out!
Go listen to them on Soundcloud, and get some free songs!
Better yet–go buy some of their songs! These guys are great and you should want to feed them.